Wednesday, 30 March 2011
My completed trailer storyboard
Selected scenes for my film's trailer
For my trailer, I have selected some key clips to include:
-Abbie sitting in prison (this will establish one of the main settings and the theme of the film)
-Abbie climbing up a wall, through a window (this shows us Abbie's physical strengths and show us that she is not the average girl)
-Abbie sprinting down a street, looking over her shoulder at the people following her (this is from a suspenseful scene, making the tone of the film clear)
-Abbie pushing desperately through a crowd of people on a street, as if running away.
-Nathan (the bad guy) in his office, saying: "She will not get her revenge." (This makes our villain clear)
-Abbie looking out through a window at a man being arrested.
-Nathan pointing a gun (out of the shot - we don't know who it's aimed at).
-Abbie sitting in prison (this will establish one of the main settings and the theme of the film)
-Abbie climbing up a wall, through a window (this shows us Abbie's physical strengths and show us that she is not the average girl)
-Abbie sprinting down a street, looking over her shoulder at the people following her (this is from a suspenseful scene, making the tone of the film clear)
-Abbie pushing desperately through a crowd of people on a street, as if running away.
-Nathan (the bad guy) in his office, saying: "She will not get her revenge." (This makes our villain clear)
-Abbie looking out through a window at a man being arrested.
-Nathan pointing a gun (out of the shot - we don't know who it's aimed at).
Thursday, 24 March 2011
Homework: Analysing The Dark Knight Trailer
From the trailers we watched in class, I have chosen to analyse the trailer for The Dark Knight as the dark, thriller style theme is similar to my film idea.
Target audience: Male, aged 15 - 35.
How does the trailer target this audience?
The trailer contains your typical action film clips - explosions, car chases etc. These are all appealing to the dominantly male audience, who typically like dangerous stunts and impressive special effects. The trailer also uses the 'Four Needs' theory, mostly the 'Entertainment and Diversion'. The film's trailer provides an escape from reality into a world of superheroes. The need for entertainment is easily met by the gripping, tense nature of the trailer, which also works as a good diversion. The fact that Bruce Wayne's problems are much more complex than the audiences provide a comforting diversion.
The already-existing Batman franchise will draw in fans of the older films and fans of the star cast are also attracted to the film. Introducing the Joker makes it clear to the audience who the bad guy is. This plants the idea in the audiences mind and creates narrative enigma by telling us who the enemy is, but not how Batman will deal with his latest challenge.
Target audience: Male, aged 15 - 35.
How does the trailer target this audience?
The trailer contains your typical action film clips - explosions, car chases etc. These are all appealing to the dominantly male audience, who typically like dangerous stunts and impressive special effects. The trailer also uses the 'Four Needs' theory, mostly the 'Entertainment and Diversion'. The film's trailer provides an escape from reality into a world of superheroes. The need for entertainment is easily met by the gripping, tense nature of the trailer, which also works as a good diversion. The fact that Bruce Wayne's problems are much more complex than the audiences provide a comforting diversion.
The already-existing Batman franchise will draw in fans of the older films and fans of the star cast are also attracted to the film. Introducing the Joker makes it clear to the audience who the bad guy is. This plants the idea in the audiences mind and creates narrative enigma by telling us who the enemy is, but not how Batman will deal with his latest challenge.
Wednesday, 23 March 2011
Tuesday, 15 March 2011
Homework: Film Marketing Research Task
Harry Potter and the Deathly Hallows part 1:
I have decided to look at the campaign behind Harry Potter and the Deathly Hallows as it was a very successful film. Looking at the marketing techniques will help me to see why it was so popular, making a gross profit of $294,562,162.
Different Media Platforms Used:
-Print (posters)
-Internet (The official website, as well a many fan websites – there is already a massive following, and fans spread the word quicker than most other methods of advertising)
-Trailers (moving image – trailers are everywhere, tv, the internet)
The Website:
-On each page, you can download the background image and there are links to facebook, twitter and other social networking sites.
-About the movie (story, cast, filmmakers, production notes)
-Gallery
-Videos (main trailer, teaser trailer)
-Downloads (posters, wallpapers, buddy icons, screen saver)
-Soundtrack
-Previous Years (a link to the Harry Potter website, covering all the films)
-Link to the WB shop
-Subscribe to the newsletter
-Video game
-Join the Final Battle (facebook link)
-Iphone App
-Undesirable No1 (create your own poster)
-Muggle Hub (downloads)
-Mobile game
-Motorbike escape game
-Harry Potter the Quest (play games which give you points – points unlock exclusive content and rewards)
Other Products, such as:
-The previous films (DVDs) – the franchise
-The books
-Video games
-Board games
-Action figures
-Soundtrack
-Posters
-Shirts
-Wands
-Jewelery
Fans love to collect these things and the audience is so large because of its popularity in the cinema and as a series of books.
Audience Interaction:
-Auditions to be in the film
-Merchandise giveaways
-Newsletters – keep fans updated and make them feel included.
-It was represented at the 2010 San Diego Comic-Con International event. Props from the film, like the Elder Wand and Slytherin's Locket, were on display.
I think that the marketing campaign for this film was very good, but the reason it was so popular was because of it’s massive, already-existing fanbase. This ensures that te word of the new film spreads quickly. No matter what the posters or trailers looked like, tons of people would still go to see the film because of their love of the franchise, whether it be the books, the films, or both.
Advertising for this film is also comparitively easy – the series is already so iconic, that all you would need on a poster is a lightening bolt, Daniel Radcliffe’s face or a picture of Voldemort and everyone who saw it would instantly know what it was advertising.
The website for the film is also very good, with plenty of audience interaction through downloads and competitions.
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