From the trailers we watched in class, I have chosen to analyse the trailer for The Dark Knight as the dark, thriller style theme is similar to my film idea.
Target audience: Male, aged 15 - 35.
How does the trailer target this audience?
The trailer contains your typical action film clips - explosions, car chases etc. These are all appealing to the dominantly male audience, who typically like dangerous stunts and impressive special effects. The trailer also uses the 'Four Needs' theory, mostly the 'Entertainment and Diversion'. The film's trailer provides an escape from reality into a world of superheroes. The need for entertainment is easily met by the gripping, tense nature of the trailer, which also works as a good diversion. The fact that Bruce Wayne's problems are much more complex than the audiences provide a comforting diversion.
The already-existing Batman franchise will draw in fans of the older films and fans of the star cast are also attracted to the film. Introducing the Joker makes it clear to the audience who the bad guy is. This plants the idea in the audiences mind and creates narrative enigma by telling us who the enemy is, but not how Batman will deal with his latest challenge.
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